7 Misconceptions About Brand Engagement That Derail Digital Campaigns

  Aaron Agius Search, Content and Social Marketer SEPTEMBER 22, 2016 Your logo isn’t your brand, and attention-grabbing tactics actually will turn consumers away. Branding is a tricky practice. It’s multidisciplinary and all-encompassing. No wonder, then, that so many people misinterpret what brand engagement is really about. Many digital-marketing campaigns run amok when they don’t properly…

Details